AquaBlu - The premier online swimwear company Dissertation

AquaBlu - The premier online swimwear company - Dissertation Example ....................... 1.4 Consumers most likely to utilise AquaBlu.................................................. 1.5 Structure of AquaBlu................................................................................... 1.6 Location of AquaBlu.................................................................................... 2.0 Business environment analysis................................................................................. 2.1 Analysis of the macro environment.............................................................. 2.2 Analysis of the micro environment............................................................... 2.2.1 Size of industry and market size..................................................... 2.2.2 Important industry trends............................................................... 2.2.3 Competitive environment................................................................ 2.3 Competitor analysis........................................... ............................................. 2.3.1 Perry Ellis International................................................................... 2.3.2 Seafolly............................................................................................ 2.3.3 Jantzen Inc....................................................................................... 2.3.4 Quiksilver......................................................................................... ... ........................................................ 4.0 Strategic analysis of the internal environment............................................................. 5.0 Evaluation of the strategic fit....................................................................................... 6.0 Marketing plan.............................................................................................................. 6.1 Marketing objectives......................................................................................... 6.2 Segmentation..................................................................................................... 6.3 Targeting............................................................................................................ 6.4 Positioning.......................................................................................................... 6.5 Brand Identity................................................................................... .................. 6.6 Brand DNA Pyramid.......................................................................................... 6.7 Marketing mix..................................................................................................... 6.7.1 Product................................................................................................. 6.7.2 Price...................................................................................................... 6.7.3 Place...................................................................................................... 6.7.4 Promotion.............................................................................................. 7.0 Operational